Branchen und Märkte
Stable basis for the global economic driver. Characterised by its demand for efficiency and process excellence.
Strongly influenced by strong pricing pressure due to increasingly well-informed consumers and displacement of smaller shops resulting from online competition.
Germany’s most important industrial sector with growing innovation cycles and growing variance of customer needs.
Requires high innovative strength and the ability to rapidly react on new trends. Shortened product life cycle due to huge commercial pressure.