Opportunities and threats arising from changes in the automotive industry
It is no secret that Germany’s automotive industry is still, by far, and in terms of sales, the country’s most important sector. Since Carl Benz invented the car in 1885, Germany has become the driving force in an industry, which today accounts for almost 50% of the country’s export surplus.
Long-established brands are competing internationally due to high levels of quality and innovation and the still strong “Made in Germany” label. Germany’s automotive companies account for the highest share in nationwide research & development spending.
A growing variance of customer needs and usability, increased innovation as well as new mobility concepts such as car sharing, which questions the basic understanding of car ownership, are anticipated to upset the global automotive market in the coming decades.
PJSC is aware of these trends due to its deep understanding of the market and the competitive situation, different roll-out strategies and international supplier networks. Based on this knowledge and the understanding of the automotive industry’s regional characteristics we gained over the years, our professionals support our clients in terms of supply chain and value chain management, pricing and expansion strategies, as well as marketing and process optimisation.
