Changes in consumer behaviour, pricing pressure and globalisation: decisive factors for the market of tomorrow
Despite all the euphoria regarding high growth rates of emerging markets and the sustained strong consumer climate in important developed markets, global and regional FCMG players are facing serious challenges: on the one hand, end customers are excellently informed and more demanding due to the mobile internet - from pricing to customisation of goods.
On the other hand, merchants are facing increased pricing pressure, which they are passing on to the producers. Even though manufacturers are acting on a global marketplace with increasingly homogenous products, numerous regionally specific challenges are still remaining. Given this complex structure, it is no surprise that the FMCG industry’s need for advice has increased throughout the last years.
PJSC is facing this increased demand for advice at every strategically relevant crossroad in an effective and cost efficient manner - through long-standing industry expertise, global mindset and pragmatic solutions. We are in particular specialized in developing and implementing marketing, sales and expansion strategies, the analysis of markets and competitors, supply chain and value chain management as well as process and cost optimisation. Intercultural purchase consulting with a clear focus on China, product mix and pricing expertise are complementing our services in the field of consumer goods.