E-Commerce, the sale of goods and services on the internet, is constantly growing. Germany’s trade association expects thtat national retailers will generate e-commerce revenue of about EUR43.6bn in 2015. When compared to the economic power of the whole sector, this amount may appear manageable, but in contrast to stagnating retail sales, e-commerce is steadily increasing its volume at above average growth rates. Main reasons for this development are the increasing use of mobile devices with internet access, multi-billion dollar “lighthouse providers” and a target group, which has grown up with the internet and therefore takes e-commerce for granted.
Due to enormous efficiency gains, omnipresent price and information transparency and real-time traceability along all relevant processes of the internet, it is clear that e-commerce is no longer an unimportant side effect in the B2B-sector as well. There is no doubt that even non-technology-related branches must understand and implement e-commerce in the short-term, if they want to remain competitive in the long-term.
PJSC will illustrate relevant implications for your business through e-commerce - easy to understand and pragmatic. In a next step, we suggest solutions for obtaining sustained competitiveness within a short period of time. In this context, we will take into account all relevant interfaces, from supply chain management and distribution to end customer marketing, concerning e-commerce.
