Steady business despite frequent changes driven by technology
Structure of and dependencies within the entertainment industry, which had been established decades ago, were inverted several times by information technologies: several new highlights such as the streaming of music and videos, an omnipresent “on demand mentality” or the fast growing casual gaming emerged since the introduction of MP3s not too long ago
Technologically, the end of the story is far from being reached. Accordingly, content producers and infrastructure providers of all areas as well as collecting societies and artists have to adapt to changes that will put their current understanding of the respective Entertainment segment once again to the test.
Legal implications in the field of exploitation rights, a growing number of digital distribution channels and relatively erratic user behaviour require consistent strategic vision of the market players in the entertainment sector. PJSC supports you with the necessary knowledge-building, but also the practical implementation of production projects, product rollouts, marketing, sales and licensing activities. In addition, our experts always keep an eye on the relevant market, look for field-proven best practices and trends that will shape the market structure of tomorrow.
