In the food industry, nothing is for granted
An assessment of the food industry’s importance is relatively easy: in Germany, more than 5,900 companies employ around half a million workers who generated more than EUR175bn in 2013. Products such as meat, milk, alcoholic beverages, confectionery and bakery products, fruits and vegetables are an essential part of our everyday lives. However, this does not necessarily mean that producers have a given right of being part of the market: only those who quickly recognise global trends, react fast, deal the best way with the increasing volatility of commodities and also with growing consumer awareness can exist sustainably in this business.
Especially in our part of the world, the food and beverage sector is traditionally in the hands of well-established medium-sized companies, who could live off for decades from a few sellers, consistently high quality and high brand awareness. This group is accompanied by a highly concentrated food retail sector, which has to deal with increased pricing pressure and changed consumer behaviour. Even though both actors operate internationally, they have to take into account regional market characteristics, which are completely new challenges for the companies.
PJSC advises numerous market participants along the value chain on markets and competition, financing, transactions, supply- and value chain strategies as well as the development of new marketing, sales and expansion plans. Due to our long-standing expertise regarding processes, pricing and product portfolio, we are reliable partner for our clients from the food & beverage sector when it comes to expansion or (re)positioning of the business model.