Defying volatility with foresight
Volatility of consumer behaviour is above average in the lifestyle sector - seasonal, short-lived trends and macroeconomic implications partially or wholly hamper reliable planning in many of the industry’s segments.
It is obvious that medium-term business plans which are characterised by fluctuating income and a high portion of fixed costs are difficult. Depending on the corporation’s value chain position, sensitive control of cash flows and experienced receivables & payables management are key success factors in a lot of subsectors to handle top line volatility.
One step further, product portfolio and pricing are lasting effects: Market participants, who are able to arrange with market conditions properly and who recognise upcoming trends in due time, can handle their product mix more efficiently and faster and are thus closer to the customer’s needs. Supply and value chain processes which are attuned accordingly, allow a higher degree of planning in this short-lived industry.
PJSC positions as full-service partner for all aspects of lifestyle-related producers and marketers. Our comprehensive consulting services include financing, production, purchasing, sales and marketing. To meet agility of the market, we rely on very rapid transfer of knowledge between our customers, our in-house experts and contacts in our broad network.