Bringing advertising message and channel in perfect strategic harmony
In recent years, the local media and entertainment industry’s development was better than the overall economy. Mainstay of growth is digital media: in 2013, the digital media’s share in the total market volume was already at 32% and it is expected to increase to 42% by 2017.
While development of the traditional media suffered during this period, the digital sector grew by more than 8% per annum. In total, the German media industry anticipates a growth rate of around 2.3 percent per year until 2017 - an important sign for an industry which was able to achieve a high level of professionalism during the last 20 years.
Nowadays media companies fight on the most versatile venues: the great social media hype abated, the industry matured and turned into a serious business for many market participants. “Big data”, the next miracle, began infiltrating the sector, in particular with regard to modulation and analyses of the impact of advertising formats. In addition, an increasing number of formats and channels appear which need to be classified, perfected, and finally monetised by media professionals.
Advertising messages and channels must therefore be in a perfect harmony - the times of “one size fits all” solutions have vanished.
You can rely on PJSC’ expertise with regard to financing, production, procurement, competition and market analysis, as well as process and cost optimisation. In our daily business, our consulting practise deals with the implications of the modern media landscape and can thus exploit these implications quickly and cost-effectively for our clients.
