Structural change redefines the understanding of retailing
As a market intermediary between producers and consumers, the retail sector plays an important role. Many factors are affecting the once untouchable position of the sector significantly: on the one hand, consumer behaviour is constantly changing. Customers are getting older, they live alone and they tend to live in big cities. In addition, they are more willing to break-up with buying habits which were established 20 years ago. On the other hand, digital transformation in the form of e-commerce continues and increasingly threatens retailers in core disciplines such as fashion, furniture and consumer electronics.
In Germany, around 360,000 retail companies generate revenues of more than EUR510bn annually. Players in the market are forced to rethink their positioning and have to adapt to shorter innovation cycles and show greater flexibility in terms of product mix and pricing.
In the coming years, looming and sometimes radical changes in the market will demand better management of the value chain, ongoing process optimisation and finally a comprehensive digitalisation of customer-oriented business aspects.
PJSC help their clients to deal with these challenges due to many years of expertise in analysing markets and competition, optimise product portfolios, improve supply- and value chain management as well as production and purchasing. Furthermore, our experts are supportive in entering new markets, financing new business projects and selling companies or parts of companies in the retail and retail-related sectors.
